The Marketing MBA program concentration focuses on leadership and technology skills, imperative for successful marketing executives. The concentration provides expertise in creating, growing, and leading markets.
Marketing Coursework:
- Brand Strategies
- Customer-Driven Strategies
- Developing Global Markets
- Innovating & Launching New Products & Services
- Integrated Marketing Communications
- Marketing Analysis
- Market Creation, Growth, & Domination
- Pricing, Profitability & Marketing Metrics
In depth: Broad Marketing MBA
The Broad Marketing MBA Program’s mission is to teach students how to integrate existing knowledge, reorganize it, and generate practical new knowledge through innovative and demanding pedagogies, for the purpose of growing businesses.
Experience: Spartan Consulting
Spartan Consulting
Student-operated consulting firm advises clients on a variety of business issues and provides students with working knowledge of consulting practices, business strategies, marketing plans and distribution channels. Spartan Consulting contracts projects from Fortune 500 and small firms alike.
Collaboration: MBA Marketing Association (MBAMA)
A student organization that offers opportunities for friendships and networking, for doing business and having fun, the MBAMA sponsors a mentorship program with top corporations, the marketing case competition, development of alumni contacts, treks to marketing firms, and presentations by marketing professionals.
Faculty
Our marketing MBA faculty prepare future business leaders and scholars for success in the fields of sales, marketing management, marketing research, and international marketing, and strive to be at the forefront of knowledge through their research, teaching, service, and outreach efforts.
