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MBAs test their skills at the 12th annual Broad v. Broad Case Competition

First-year MBA students at the Broad College of Business tested their skills at applying classroom knowledge to a real-world business scenario at the 12th annual Broad v. Broad Internal Case Competition held at the James B. Henry Center for Executive Development on Saturday, January 26, 2013. The competition is one of many ways the Broad College MBA program empowers students by providing them opportunities to integrate their knowledge and skill set across multiple business disciplines, with the goal of becoming master problem solvers.

This year’s case involved the development of a new business strategy for HCL Technologies, a software technology company. The 44 participants were asked to develop and present a strategy for the company to achieve growth in sales and market share while continuing the company’s upward progression.

The HCL Technologies case was distributed to the students early in the morning on Friday, January 25. After 24 fast-paced hours spent researching, developing ideas, and creating presentations, the 11 teams presented their ideas to a panel of 16 alumni and industry judges on Saturday, January 26.

With their strong case analyses and professional presentations, the MBA students impressed the judges with the caliber of talent and enthusiasm in the Broad Full-Time MBA program. Judges also took the time to give feedback in a number of areas to give students additional perspectives on how to improve their skills as they continue to develop into the business leaders of tomorrow.

All participants are to be commended for the professional way they represented the Broad MBA community.   The following teams were named the 2013 Broad v. Broad winners:

First Place: Dane Carey, Mark Evans, Chelsea Hallman and Greg Mendez
Second Place: Lily Lan, Kalpana Prabhu, Samir Raval and Zachary Tomlinson
Third Place: Xufeng Jian, Christopher Marchese, Sulaiman Ramli and Sally Sproat
Fourth Place: Xujin Gong, Mihir Khare, Ryan Olson and Laura Schmitz

First-place team
First Place Team: (L-to-R) Chelsea Hallman, Dane Carey, Mark Evans, Gregory Mendez

In addition to the team awards, four individual participants were recognized at the conclusion of the first round for their outstanding communication skills. Winners of the Best Communicator Awards were Jason Dangles, Mark Evans, Robin Hannum, and Emily Strickler. Two participants were recognized for their presentation and question-and-answer skills in the final round of the competition. The winner of the Best Presenter Award was Zach Tomlinson, and the winner of the Best Q&A Award was Mark Evans.

The Broad College MBA program would like to extend a sincere “Thank you!” to each of the corporate judges who gave their time and expertise to this event:

Broad v. Broad judges
Broad v. Broad judges

Broad v. Broad Case Competition Judges:
Andy Almy (MBA ’97), BorgWarner
Freda Bane-Prastitis (EMBA ’05), Chrysler Group
Alex Bogoevich (EMBA ’06), Ernst & Young, LLP
Brent Clore (MBA ’10), Johnson & Johnson
Dennis Connors (MBA ’04), Eaton Corporation
Nancy Finley (MBA ’12), Sears Holdings Corporation
Andrew Gerould (MBA ’10), Eaton Corporation
Gary Jackett, Johnson & Johnson
MaryAlice LeDuc, L Marketing
Jason MacIver (BA Supply Chain Management ’99), Dell
Justin Murray (BA Finance ’07, MBA ’12), Mars
Stephen Olson (WMBA ’11), Apple
Eric Schmidt (BA Supply Chain Management ’03, MBA ’09), Amway
Doug Taylor, Carlisle B&F
Joanne Ulnick (BA Business ’83), Ducker Worldwide
Corey Vickers, Chevron


Eli Broad College of Business

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