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MBAs put their creativity to the test

ExtrememeGreen_8378 “Inspire,” “explore,” and “find opportunities” were some of the themes behind the final phase of Extreme Green, an intensive creativity workshop that Broad Full-Time MBA students complete every semester.

The students participated in a variety of sessions geared toward creating new business ideas and learning how to bring those ideas forward with viable business plans. Additionally, students experienced the same ExtremeGreen_8321creativity training executives at Procter & Gamble receive.

“The course takes Broad’s team-centric approach to learning and expands on that in order to learn how to create as a team and develop better solutions,” said Glenn Omura, associate dean for MBA and professional master’s programs at the Broad College of Business.

In addition to creativity building, the students also took a close look at what it takes to get a start-up business off the ground by creating a new business idea and model, which they featured in a pitch competition at the end of the three-day seminar.

“This course was a unique experience that made me a more well-rounded business professional and better able to challenge, strengthen, and integrate both soft and hard business skills. It has helped me become a creative and analytical thinker simultaneously while trying to solve one problem,” said Elizabeth Richter, an MBA student at Broad.

“Extreme Green has provided an innovative thinking experience to the highest caliber that no other course could offer,” she said.

The entrepreneurship skills learned and cultivated through Extreme Green in partnership with Spartan Innovations aligned well with the direction of the Broad MBA program, Richter said.

“The goal is to set the Broad MBA apart in the business world through creative thinking in everyday business situations. Every MBA should be able to address soft and hard business skills, but bringing an innovative spirit to the table on top of these skills is something to strive for,” she said.


Eli Broad College of Business

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