An account executive at Google, Carlos Johnson consults with companies building their digital media strategy. He understands the importance of Broad’s emphasis on working in diverse teams. “I’ve received positive feedback throughout my career on my ability to seamlessly work with people from all backgrounds, from all over the world. I worked in Europe for a couple years in teams with five to six people and we’d all be sitting in different countries. It was almost just like being in one of my teams from Broad.”
Earning an MBA from the Broad Graduate School of Management was an opportunity Carlos Johnson, Google Account Executive, couldn’t pass up.
While studying marketing at MSU, he was one of two individuals accepted into a pilot gateway MBA program that allowed select undergraduates to apply directly to Broad’s MBA program. Being the youngest and least experienced in his class, Johnson had some reservations, but overcame those and now excels in a job that didn’t even exist during his time at Broad.
As Account Executive at Google, Johnson has a consultative sales role and works with large consumer packaged goods companies to build out their digital media strategies. He joined Google after witnessing digital marketing become an increasingly larger part of the marketing mix during his previous job as Senior Brand Manager at Whirlpool. He concluded that in order to be a savvy chief marketing officer in the future, his ultimate goal, he’d have to be well versed in digital and made the horizontal career shift. Johnson believes this was possible because, in addition to developing a tactical skillset at Broad, he was open to learning more strategic skills that he uses every day, like change management techniques and optimizing overall value when facing ethical business dilemmas.
After Broad and a successful internship at Whirlpool Corporation, Johnson accepted a full-time position with the Fortune 100 company, remaining there for seven years. Out in the corporate world, Johnson has found Broad’s emphasis on working in cross-functional teams invaluable. He says, “I have friends and colleagues who’ve gone to every school from U of M to Wharton to Harvard—everywhere. What sets us apart is the team focus.”
“I’ve received positive feedback throughout my career on my ability to seamlessly work with people from all backgrounds, from all over the world,” Johnson continues. “I worked in Europe for a couple years in teams with five to six people and we’d all be sitting in different countries. It was almost just like being in one of my teams from Broad.”
Ten years after graduating, while at a friend’s wedding with ten percent of his former classmates, Johnson realized that what he remembers most from Broad are the relationships established, especially during case competitions. He recalls, “Those long nights working in teams highlight what it’s about—a highly intelligent, diverse group committed to driving results and the relationships formed from it. We had a blast; we had fun. It was definitely work hard, play hard.”
Broad’s intimate program size fostered the tight-knit, friendly environment Johnson experienced. It also increased the amount of personal attention everyone received, resulting in more meaningful interactions with peers and professors. Johnson explains why size matters, “Academic advisors knew I was Carlos, my personal interests, and how I was performing in class, so they could make recommendations for me as an individual and not for another number or based on some statistic.”
With fewer students fighting for career services’ attention, Johnson received the support he needed to compete for MBA-level jobs despite not having post-undergraduate work experience. In fact, Johnson was actually among the first in his class to land an internship.
“Career services were instrumental in helping me identify employers where I could have an opportunity,” Johnson shares. “They helped me prepare a resume that was just as professional as someone’s who worked for ten years. By taking the experience I did have and crafting a resume that brought out strategic points of my internship and really highlighted leadership activities I was involved with on campus, we made it look sharp and crisp.”